Ana Andjelic is a strategy executive, author of the new book "The Business of Aspiration" who specializes in building brand-driven modern businesses. Ana earned her doctorate in sociology and worked at the world's top brands – Like Puma, Topshop, Tom Ford, etc. She is a widely read columnist, speaker, and advisor. This conversation was hosted via Jacuzzi Club, so the format is a bit different. You'll hear questions from other members on the show later in the episode, so don't mind that. Also sorry for any slight Zoom lags :) Check out her newsletter: https://andjelicaaa.substack.com/ Or her new book: https://thebusinessofaspiration.com/