Zoe Scaman is a London-based strategist who's worked with celebrities, athletes, and brands like Adidas, Droga5, and Universal McCann. Our conversation covers how brands and creators are using new models for product development and monetization. Check out Zoe's writing here: https://zoescaman.substack.com/ Or follow her on Twitter: https://twitter.com/zoescaman Or, the talk that got me introduced to her work: https://zoescaman.substack.com/p/are-business-models-the-new-frontier-for-innovation-438506c76eb9